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Expectations of soft iPhone sales put increased focus on AAPL’s $50B target for Services

The consensus prediction for Apple’s Q2 earnings call later today is that the company will reveal iPhone sales some way below earlier analyst expectations. While analysts expect Apple to hit guidance, which would see revenue almost $8B up year-on-year, talk of the iPhone X driving an iPhone 6-like ‘supercycle’ has disappeared.

Assuming that turns out to be the case, it will put increased focus on the company’s revenue from Services

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